Updated: Aug 17, 2019
I’m Antoinette Stonham and I absolutely love what I do, operating my own personal styling business is my dream come true. All About style isn’t just about wardrobe edits or personal shopping trips. It’s all about confidence within yourself and to learn to love what you see in the mirror.
I’m 56 years of age, a mother of two adult children and a grandmother. I’ve always had a passion for fashion and style. My background is in pattern making and desig. During the 90’s, I ran a fashion house in Sydney’s Eastern suburbs - pattern making and designing for the rich and famous, creating outfits for the Gay Mardi Gras where I used my skills, be creative and quirky.
In 2000s, that part of my life came to a holt, my children needed me. I live in South West of Sydney. The travelling was excessive. I joined my husband in our family business, managing staff, bookkeeping and marketing. Thirteen years later, I turned 50 and realised I need to do what I was truly passionate about. I knew I didn’t want to go back to my previous life. I wanted more! I complete a Personal Styling course with one of Australia’s best.
Personal Styling was the answer and I wanted to work within my area. People said "I was crazy,” "who is going to use a personal stylist here”. (I live in a working class area). Most people thought personal styling was for the rich and famous. I’m a very determined person. If I want something, I’ll go for it.
I needed to educate people on how I can add value to their lives and I’m not just about shopping or tidying up a wardrobe. Not long after I launched All About Style I knew I needed to do something to get myself recognised.
I collaborated with a makeup artist, and local fashion stores and held a Fashion and Style Show. We packed in over a hundred women. It also raised funds for the 24hr Fight for Cancer. This led to radio and newspaper exposure, then I was on a roll. Presenting at networking groups, charity events and local women’s refugees.
Five years later, I have women asking when we are going to hold another Style Show. For me the biggest challenge was social media. Prior to starting my business, I didn’t even have a personal Facebook page. Posting a photo of myself and putting myself out there was very daunting. At first I was cropping my photos. Then I quickly realised if I want my business to work, social media was the way to go. I’ve done many social media courses and workshops which helps me to understand all the different platforms.
In business, there are a lot of challenges. I’m learning something new every day. I’ve toured with the charity “Gifted Life“which was founded by lung transplant recipient Lauren Rowe, travelling to share “Empowerment Days” to groups of recipients around Australia. I felt very privileged to be making a difference then in these women’s lives. I’m adding value to their self-worth which goes beyond cosmetic. The tour is completed but I’m still supporting this amazing woman and her charity by visiting homebound recipients and sharing my passion for fashion, style and confidence.
My brand and profile has become recognised in the area which in turn has given me paid speaking opportunities. My services are:
- Wardrobe Edits
- Personal Shopping trips
- Dressing For You workshop
- Corporate workshops
You can find more about me and my passion at www.allaboutystyle.com.au
If you have any questions please feel free to call 0400 108 959